Personalised Secrid Products

The slide-lever mechanic behind branded Secrid products

Push the lever on the base of a Secrid Cardprotector and the cards rise out of the aluminium case. They come up in a staggered fan, each one clear of the next. That single motion is the brand's whole identity. It is why a recipient registers the gift as an object, not a flat leather fold. Up to six embossed cards sit inside the case, more if the cards are flat.

The case is machined aluminium, so it guards the cards against bending and snapping in a back pocket. The metal also blocks the unwanted wireless reads that contactless cards are exposed to. Secrid positions this as RFID and NFC protection. We relay that as the maker's own stated function rather than testing it ourselves.

We lead corporate orders on this lever-and-case mechanic, because no generic holder reproduces it. These branded Secrid products stand apart from the Personalised wallets in our standard range, which answer any format and any budget. The Secrid line is specifically the aluminium-cored, card-fanning tier. It is picked when the wallet has to be a talking point in the hand.

The range of Secrid wallets we can personalise

The Secrid wallets we etch most often

The catalogue is built around that same aluminium core, then wrapped in different ways. The wrap decides where your logo can sit.

The bare Cardprotector is the aluminium card holder with nothing over it. Both faces of the metal are open for etching. The Miniwallet adds a leather cover over the core. It holds the carded cards plus four more and folded notes, ten cards in total. The Slimwallet is the slimmer leather version. The Twinwallet stacks two card protectors for heavier carry, and the Cardslide is the compact two-card-plus-cash option.

We confirm which models and colours are in stock and cleared for decoration at quote stage. The leather covers and the aluminium finishes both shift by edition.

Laser-etching a logo onto the aluminium card of a Secrid wallet

Branding a Secrid product is not a print or a deboss. It is a laser altering a thin layer of the aluminium to reveal the artwork in the metal itself. On a coloured anodised card the etch reads white. On a silver card it reads grey. So the card colour you choose sets the contrast of the mark before any artwork is drawn.

The back of the aluminium card gives a usable area of roughly 90 by 55 millimetres. That is the size of the card itself, which is generous for a logo, a short message or a name. Choose the bare Cardprotector rather than a leather-covered model and both faces open up. A logo can sit on one and a date or name on the other, at an added cost for the second pass.

A clean single mark holds far better than fine multi-tone artwork at this scale. The laser works in one altered tone, not a colour range. Personalised keyrings make a natural second etched touchpoint here. Reach for one when the card carries only a compact client logo and you want the branding to land twice in the gift.

Choosing the colour and finish of your Secrid wallet

Matching card colour to your Secrid wallet

The aluminium card comes in silver and a run of anodised colours. That choice does two jobs at once. It sets the look of the gift and it sets how your etched logo reads. A navy or black card with a white etch gives the sharpest brand contrast. A silver card with a grey etch reads quieter and more understated.

On the Miniwallet and Slimwallet the etch sits on the aluminium core, seen through the back of the leather. The leather colour frames the mark while the metal carries it. Match the leather to a client's palette and the etched core still does the recognisable Secrid job underneath.

We state the exact materials and the maker's own wording for any function it claims, such as the RFID-blocking. Where a figure is not something we can independently confirm, we say so plainly. We will not dress it up as our own warranty.

Logo, message or named recipient on these Secrid wallets

The 90 by 55 millimetre card face is large enough to carry more than a logo alone. A corporate run can etch the company mark on every card and still leave room for a short line beneath it. That line can read as a thank-you, an event date or a milestone year.

The bare Cardprotector takes this further. With both faces open, the logo can hold one side and the recipient's name the other. A named card lifts an executive or retirement gift from a branded item to a personal one. It also lifts the value the recipient places on keeping it.

We set the logo and any personal text as one artwork file per recipient, then proof each before lasering. Named runs add handling time, so we flag that against the standard schedule when you brief a mixed personal-and-corporate order.

Two marks on one Secrid card

The Secrid wordmark and the design of the case stay exactly as the maker makes them. What we add is your client's logo, etched into the aluminium by an approved method. The finished card carries two identities, the maker's and yours, on one genuine piece of Secrid stock. We work purely as the personalisation supplier. No sponsorship, endorsement or formal arrangement with the brand is suggested.

Established makers commonly set their own terms on where and how an outside logo may be applied to their goods. We check those terms for the specific Secrid model before we confirm a placement. So you are never promised an etch position we may not be cleared to deliver on that product.

Because the case is already a recognisable object, a branded Secrid gift signals a tier the moment the recipient works the lever. That recognition is the reason a named maker is chosen over an unbranded metal holder. It is work no anonymous case does. For a procurement buyer, that recognition also shortens the explaining. These branded Secrid products read as a considered choice on sight, where a plain card holder needs a story to justify the spend. The two marks share the surface without competing, since the maker's wordmark and your etched logo sit in their own zones on one genuine piece of stock.

Branded Secrid products as an everyday-carry corporate gift

Picture a year-end gift to forty key accounts where a printed pen will not register at all. These branded Secrid products are small to ship and distinct in the hand the first time the lever fans the cards out. It is then carried every time the owner taps to pay. That daily use is the dwell most promotional items never earn.

Where does a metal card holder land best? It rewards the brief that needs the recipient to handle the gift, not just receive it. Onboarding packs for new hires, a sponsor handout at a fintech event, a thank-you to a contactless-heavy sales team. The lever turns the first use into a small demonstration of the gift.

Personalised travel gifts fill out that kind of pack around a branded Secrid wallet. The etched card anchors the gift, and the lighter pieces round it out.

• Client thank-you for key accounts
• Executive welcome and onboarding packs
• Milestone, anniversary and retirement gifts
• Event speaker and sponsor gifts
• Sales-incentive and top-performer rewards
• Frequent-flyer and travel-ready kits

Minimum orders and lead times on branded Secrid products

Secrid sets a working floor of around 25 pieces per design for personalised orders. Volume pricing improves from roughly 100 pieces upward. That is a genuine premium minimum, not open-stock promotional behaviour. Pretending the metal holder orders like a bag of pens would only mislead you.

An etched order runs to about three weeks once the design is confirmed. The artwork is set, proofed and lasered into authentic stock rather than printed on blanks. We quote the exact minimum and runway against the model, the card colour and the etch placement you choose. A stocked silver Cardprotector moves faster than a less-common anodised edition.

Approaching Christmas, both Secrid stock and the laser queue fill up, so brief earlier than you think you need to. The artwork side stays quick at our end. Send a usable vector and your etch proof returns within 24 hours, which keeps sign-off clear of the three-week build.

When branded Secrid products beat our standard range

The two answer different questions. Our standard range is the open field: leather folds, fabric, any price point, any volume. The Secrid line is a single proposition. It is the aluminium card and its lever, chosen when that mechanic is the point of the gift.

So the decision is rarely about budget alone. A large, cost-led giveaway points back to the standard range every time. A short list of senior contacts, where the object itself has to do some talking, is where the metal core repays its higher unit cost.

A Secrid card also pairs across a desk-and-travel brief. Branded laptop sleeves sit alongside it for a recipient whose role runs on a laptop and a contactless card in equal measure.

Preparing artwork that etches cleanly on Secrid wallets

One quirk drives the whole artwork stage: the laser cannot do grey-scale or gradients. It either alters a point of metal or leaves it bare. A logo with soft shadows or thin tonal detail therefore loses its modelling and reads as a flat silhouette. Spotting that early saves a reject proof.

The fix is a solid single-colour vector with weights that survive at card size. Send that, and we run a proof of the etch in your chosen card colour before any production card is touched. Trial it on one unit if you want to see the white-on-colour or grey-on-silver effect in the metal.

Where a mark will not hold, we say so and propose the simplification rather than ship a muddy etch. The same logic governs companion items. Personalised luggage tags mark best as bold single-colour shapes too, so a travel set keeps one visual language.

Presenting these Secrid wallets in the box

The Cardprotector is small, which cuts both ways in a gift box. On its own in a large void it can read as slight. The answer is not to pile items on top of it. It is to size the presentation to the card so the lever and etch are the first thing a hand reaches.

A practical layout seats the metal card in a fitted recess, with any companion piece set beside rather than over it. That keeps the Secrid mechanic visible at the lift of the lid. The recipient should be able to work the slide before they have unpacked anything else.

Corporate Gift Boxes give that fitted outer, with the card recess and your branding on the box itself. The whole gift then arrives as one piece, and the moment of working the lever stays the centre of it.

Caring for branded Secrid products after gifting

The etch is altered into the aluminium itself, not printed on top. It will not flake or rub off the way a surface print can. That permanence is part of why the gift holds its value over years of daily pocket use. Personalised Wallets that keep their mark for the life of the card holder are the practical return on the higher unit cost. The logo stays legible long after a printed item would have faded.

The aluminium case shrugs off the knocks that warp a leather fold. On the Miniwallet and Slimwallet, a line in the gift note about keeping leather out of prolonged wet helps the cover age well. The lever mechanism wants nothing more than the occasional clear of grit to keep its action smooth.

If anything fails over years of use it tends to be the lever spring, not the etch or the case. Secrid services that mechanism, so a gift can outlast the warranty rather than the branding wearing off it first. That is a fair point to put in a gift note for a recipient.